As a designer, I focused on solving problems related to operational and business. Finding what's actually wrong, not just what looks wrong. Understand the constraints, the context, and the people behind it.
Registration numbers were dropping. After digging into the actual user flow and running user interviews, I found the real friction. A single overlooked step nobody had questioned. After I fixed it, new user registrations up 76% in 3 months.
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The CE team was using a Hangry App to handle replacement orders. It took up to 10 minutes per order. I designed an internal ops dashboard built around how they actually worked. Then, replacement order time 70% faster.
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Hangry ran multiple brands out of one kitchen. I started by understanding that distinction before drawing a single screen. After launch, it reached 4.9 stars with 100K+ downloads.
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A collection of UI explorations, visual experiments, and design work outside of case studies. Mostly product interfaces, some just for fun.
See DetailsDesign taught me to observe. Writing taught me to articulate what I observe. When a problem is too complex to sketch, I write it out first. It forces clarity in a way that wireframes sometimes don't.
I publish on Substack about design, thinking, and the space between the two. Some pieces have also found their way to Kumparan and Fandom.id, covering topics from product thinking to football, because curiosity rarely stays in one lane.
Started cautiously, now constantly. AI changed how I approach early thinking, articulate problems, and move from idea to something tangible.
Built with AI as a collaborator throughout the entire process. Also pushed me to learn HTML and CSS more seriously. Still early, but satisfying.
Input your film and music taste, get a personality read. Not serious, but the kind of thing I enjoy building.
Try it →More experiments in progress.
I'm always open to new opportunities, collaborations, or just a good conversation about design and product.